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Posted April 12, 2013 by samuek in Events
 
 

5 Things Belvedere 101 Taught Me About Vodka

Now if you have only a few minutes, you can just read the top 5 short list, view the pics and move on. For more details because you are bored, you are arguing with your significant other and need a distraction or you are genuinely interested in vodka, then please read the detail below.  I am good either way.

1. Vodka categories like Super Premium do not indicate quality but rather price.
2. Belvedere loves vodka so much they pay someone to travel the world and spread the good word of high quality vodka
3. Though Russia is thought of as the birthplace of vodka, Poland has the first written evidence of this.
4. Going to a vodka tasting is really fun!
5. Know these 4 things about drink mixing – Jigger – Dry Shake – POWER – The Zephyr recipe.

 

  • The Zephyr Recipe Pic
  • Filet Mignon  with king mushroms

    Filet Mignon with king mushroms

  • The Martini Club Tasting

    The Martini Club Tasting

  • Oysters and Belvedere Vodka

    Oysters and Belvedere Vodka

  • Mixing 101 with Ali Dedianko

    Mixing 101 with Ali Dedianko

  • Beets, goat cheese mousse, watercress, hierloom radish, balsamic, puffed wheat berry

    Beets, goat cheese mousse, watercress, hierloom radish, balsamic, puffed wheat berry

  • Tomato Water Cocktail with Belvedere Vodka

    Tomato Water Cocktail with Belvedere Vodka

  • Seafood Mac And Cheese

    Seafood Mac And Cheese

  • Belvedere Vodka

    Belvedere Vodka

  • Media Kit

    Media Kit

  • Pure Spirits Menu

    Pure Spirits Menu

  • Ken Samuel & Ali Dedianko

    Ken Samuel & Ali Dedianko

  • The Scene 2

 


1. Vodka categories like Super Premium do not indicate quality but rather price.

This should not be a shock, as you can see this in many other industries.  However, I assumed more like the luxury cars one would drive, if you were a Super Premium customer and spent $80,000 on a car you would get an $80,000 car. It seems for some brands, quality is measured by ad spend rather then care and taste. Belvedere is in the Super Premium Category and is a quality first driven vodka, using the best ingredients and taste damn right good. I used freshly squeezed orange juice and topped it with champagne and it turned out smooth and flavorful. Dangerous as it sneaks up on you but, sometimes we need to be surprised.

2. Belvedere loves vodka so much they pay someone to travel the world and spread the good word of high quality vodka

Talk about a bad ass job. I met Ali Dedianko, who is the “Belvedere Vodka Global Brand Ambassador” and an amazing mixologist. She gets paid to travel the world, share Belvedere’s mission to be known as a quality product, show off her mixology skills with killer cocktail concoctions and show people a good time. After spending an evening with her and some other media types, I can tell you she knows her shit. She went on about the history of vodka, about the science of mixology, shared cultural musings from her many travels and was just all around great company.

3. Though Russia is thought of as the birthplace of vodka, Poland has the first written evidence of this.

I had to look this up and yes, the word “vodka” was first recorded in Poland in 1405. I think I was busy that day and must of missed that. What does this mean? Nothing really, just some useless information for you to use next time you are doing vodka shots with strangers after a long night. However, Poland, being one of the fathers of vodka, in recent years has been trying to ensure that the anyone that makes vodka would have to subscribe to a certain high level of quality if they wanted to call their product vodka. This is almost impossible to do globally so Poland has decided to enact legislation for all of Poland to enforce this. Think of the Bavarian Purity law, Champagne and more recently Chianti.

4. Going to a vodka tasting is really fun!

I am throwing this in as I have been to many tasting that have been slow, stuffy and sterile. This one however was not at all because of the people who get paid to make sure you have fun like Ali Dedianko, the guy with the shots in the pictures who is the local brand ambassador and fun media representatives who do not take themselves too seriously like She Does The City, et al. We started in The Martini Club, owned by an amazing woman who was integral in building the Martini culture before there was a Martini culture and a great intimate space for tastings. Then moved to Pure Spirits for a set course paired with cocktails. After a stop at Tappo for some Hennesey and Belvedere (not together), you know just cause it was that type of night.

5. Three things you should know about drink mixing, The Dry Shake, Jigger and POWER.

The first thing you should know about a mixologist, even from one as slender as Ali Dedianko, is that they have a huge set of guns. Yes, they have strong arms because it takes POWER to properly mix a cocktail. I was told, politely, that I did not know how to shake it and I should use more POWER. I was worried I would lose grip and it would fly across the room and break the beautiful bottles behind me. I sucked it up and shook away for a yummy rosemary infused cocktail.

The Dry shake is shaking without ice and is done typically for cocktails that use egg whites. The absence of ice and a rigorous shake ensure a nice frothy component.

The jigger. This is not a Jay-Z (Jigga) endorsed tool but simply the measuring tool to ensure you pour the right amount of liquid.

Oh and a Bonus recipe!

The Zephyr

45 ML Belvedere Vodka
25 ML Fresh Pink Grapefruit
15 ML Orgeat
15 ML Fresh Lemon Juice
Top Tonic Water

Shake first four ingredients and strain into highball over fresh ice. Top with tonic water and garnish with fresh pink grapefruit slice.

If you have any questions about this post, vodka or Belvedere I will do my best to answer. Thanks for reading and cheers.


samuek

 


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